Strategic Marketing Management
کتابخانه الکترونیکی دیتا ساینس
شناسه: Ebook-271116
عنوان: Strategic Marketing Management
لینک: https://www.amazon.com/Strategic-Marketing-Management-Richard-Wilson/dp/0750659386/ref=sr_1_1
قیمت: ۶۱۰۰ تومان (۱۰ درصد تخفیف اعضاء ویژه)
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:
* Where are we now? – Strategic and marketing analysis
* Where do we want to be? – Strategic direction and strategy formulation
* How might we get there? – Strategic choice
* Which way is best? – Strategic evaluation
* How can we ensure arrival? – Strategic implementation and control